Launching products without market demand is the number one reason why startups fail. Your product and customers are the keys to your business’s success. We have seen cases where entrepreneurs spend time and money building a product without sufficient customer research, leading to great products with no customers.
As founders, industry experts, and investors, we have seen firsthand and researched the many ways successful startups have navigated the process of entering markets. Based on this insight, we have built a proprietary go-to-market framework that accelerates the time to achieve product-market fit.
Our team of experts will help you every step of the way. We minimize your launch failure risk and maximize your rate of customer acquisition to achieve strong product-market fit. Working with us helps you save valuable time and money.
Incomplete and inadequate market research leads to misguided decisions and late product launches. We help you avoid these mistakes by creating a data-driven approach based on extensive primary and secondary research and analysis.
PRODUCT-MARKET FIT ASSESSMENT
We assess the strength of your product market fit through our proprietary framework to measure the degree to which your current product (or concept) meets target customer’s needs. Furthermore, we identify additional features needed to create a loyal customer base.
Based on our research and product-market-fit assessment, we build out the business plan for launch that conserves capital and maximizes customer traction. Our GTM plans are designed to accommodate adjustments and iterations based on customer traction data that is continuously monitored and measured.
Through our on-demand project management service, we help you manage your launch calendar. This ensures that the key components of the go-to-market plan are delivered on schedule for a successful launch.
1. Industry Research
2. Market Sizing
3. Customer Profiling
4. Competitor Profiling
1. Product-Market Fit
2. Product-Customer Fit
3. Competitive Landscape (from the customer’s perspective)
1. Feature Roadmap / Product Dev. Strategy
2. Market Entry Strategy
3. Customer Retention / Growth Strategy
1. Financial and KPI Forecasting & Tracking
2. Cash and Fund Requirement Modeling
3. Unit Economics
Meet our team through an individual consultation customized to your startup