Achieving Strong Product-Market Fit

Your product and customers are the key to your business’s profitability and launching products without market demand is the number one reason why startups fail. We have seen cases where entrepreneurs spend time and money building a product without sufficient customer research, leading to great products that customers don’t want.

As founders, industry experts, and investors, we have seen firsthand and researched the many ways successful startups have navigated the process of entering markets. Based on this insight, we have built a proprietary go-to-market framework that accelerates the time to achieve product-market fit.

Our team of experts will help you every step of the way to achieve strong product market fit and win customers, saving you valuable time and capital.

RESEARCH

Incomplete and inadequate market research leads to misguided decisions and late product launches. We help you avoid these mistakes by creating a data-driven approach based on extensive primary and secondary research and analysis.

ASSESS

We assess the strength of your product market fit through our proprietary framework to measure the degree to which your current product (or concept) meets target customer’s needs and what additional features need to be incorporated to create a loyal customer base.

ACT

Based on our research and product-market-fit assessment, we build out the business plan for launch that conserves capital, maximizes customer traction. Our GTM plans are designed to accommodate course-corrections based on customer traction data that is continuously monitored and measured.

MANAGE

Through our on-demand project management service, we help you manage your launch calendar, ensuring that the key components of the go-to-market plan are delivered on schedule for a successful launch

OUR COMPETENCIES

RESEARCH

  • 1. Industry Research
  • 2. Market Sizing
  • 3. Customer Profiling
  • 4. Competitor Profiling

ASSESS

  • 1. Product-Market Fit
  • 2. Product-Customer Fit
  • 3. Competitive Landscape (from the customer’s perspective)

ACT

  • 1. Feature Roadmap / Product Dev. Strategy
  • 2. Market Entry Strategy
  • 3. Customer Retention / Growth Strategy

MANAGE

  • 1. Financial and KPI Forecasting & Tracking
  • 2. Cash and Fund Requirement Modeling
  • 3. Unit Economics
  • 4. Budgeting

Meet our team through an individual workshop customized to your startup

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